Job Details

Education Market Development Lead

Department: Sales

Employment Type: Full Time

Location: United States - Remote

Reporting To: Rachel Dowse

Compensation: $75,000 - $130,000 / year

Description

• Innovation - We embrace creativity and seek better solutions.
• Integrity - Honesty and trust guide everything we do.
• Collaboration - Together, we achieve more.
• Growth - We're committed to personal and professional development.
• Empathy - We prioritize understanding and human connection.

Location: United States - Remote
Reports to: Chief Commercial Officer
⏳ Job Type: Full-time
Compensation: Base Salary: $75,000-$90,000 | OTE: $105,000 - $130,000

Hi Rasmus is expanding into a high-impact new market: U.S. school districts. We already partner with forward-thinking schools, and now we're looking for someone to help us grow those relationships into a repeatable, scalable school district sales motion-with heart, strategy, and hands-on execution.

This is a unique, full-cycle, player-owner role for someone who thrives wearing many hats, building trust from the ground up, and shaping how a new market understands our platform and mission.

You'll work closely with our CCO, whose leadership is rooted in clinical expertise, deep care for outcomes, and founder-led vision. You'll help translate those insights into outreach, demos, pilots, procurement, and expansion-owning the cycle end-to-end while helping define what "school success" looks like here.

This role is ideal for someone who:

• Loves B2B SaaS sales + market creation
• Can think strategically and act independently
• Is energized by complex sales cycles (discovery, pilots, stakeholders, procurement, implementation)
• Enjoys building new sales pathways, not following old ones
• Can help us scale a motion bigger than our current team size, while staying hands-on in selling

What You'll Do

• Build pipeline in school districts by identifying high-impact regions, stakeholders, and pilot pathways
• Expand our current school partnerships into district-wide opportunities
• Research funding cycles, procurement pathways, district needs, and decision rights
• Lead outreach that converts curiosity → demos → guided trials → district expansion

• Own early school partnerships end-to-end, from first conversation through pilot, onboarding, and expansion, while helping define what scalable success looks like for this segment.
• Run discovery calls, demos, and stakeholder alignment sessions
• Partner closely with Customer Success to shape ideal district onboarding and enablement processes

• Translate district discovery, objections, and active customer outcomes into clear market signals
• Partner with Product and CCO to inform school-specific MVP scope, packaging, and pricing hypotheses
• Help validate what is required vs nice-to-have for district adoption and renew

Cross-Functional Collaboration

• Work directly with our CCO to shape messaging, pitch narrative, district insights, and market entry strategy
• Partner with VP of Sales on forecasting, pipeline health, and district deal strategy
• Collaborate with Product + Customer Success to inform district needs and platform opportunities

Communication & Learning

• Build school district sales motions that are clear, direct, and neurodiverse-friendly
• Codify what works into reusable templates for district outreach, trial or pilot approach, procurement pathways, and expansion plays
• Share learning back across Commercial and cross-org teams
• Model feedback and collaboration that builds trust quickly in a small team

You'll help us:

• Expand from individual school partnerships into district-wide ARR
• Build predictable pipeline engines in 5-10 new school districts
• Improve time-to-pilot and time-to-procurement close rates
• Establish reusable frameworks for school district outreach and expansion
• Contribute meaningfully to net-new ARR from school districts, with clear visibility into pipeline, conversion rates, and deal velocity
• Shape what school success looks like here, measured by impact + ARR growth

What You Bring

Must-Have

• 3+ years in B2B SaaS sales, SDR, or AE roles
• Proven ability to navigate complex, multi-stakeholder sales cycles
• Experience selling into schools, education procurement, or public sector markets
• Comfort working end-to-end in sales cycle while shaping new market motions
• Strong communication skills managing up and working closely with founders/execs
• Curiosity + resilience + high ownership mindset

Bonus

• Familiarity with funding cycles, procurement, or pilot design in school districts
• Background in behavioral health, special education, or mission-driven tech

• Work directly with the CCO to shape school-specific market strategy, messaging, pilots, and MVP definition
• Translate district discovery and customer feedback into clear signals for Product, Sales, and Customer Success
• Co-own early school partnerships end-to-end, from first conversation through pilot, onboarding, and expansion
• Iterate quickly, test assumptions, and help define what "school success" looks like for Hi Rasmus

With the VP of Sales:

• Share early school-market learnings and inform broader commercial strategy
• Provide visibility into pipeline, deal dynamics, and procurement patterns as the segment takes shape
• Help define when and how the school market is ready to transition into a repeatable sales motion
• Contribute insights, templates, and lessons learned to support future enablement and scale

With Product:

• Partner closely to translate school district discovery, pilot outcomes, and buyer feedback into clear product requirements and MVP recommendations
• Help validate which capabilities are required vs. differentiating for district adoption, expansion, and renewal
• Provide ongoing market signals on usability, workflows, reporting needs, and compliance considerations unique to school environments
• Participate in early reviews of school-specific product concepts to ensure they are practical, scalable, and aligned with district realities
• Act as a voice of the school customer internally, ensuring product decisions are grounded in real-world impact and buying behavior

With Customer Success:

• Inform district enablement needs and handoff motion
• Ensure district adoption → ARR growth

Perks & Benefits You'll Love

Health & Wellness:

• 100% covered health, dental, and vision premium for employee-only standard plan (Family can join too, with a variable cost)
• Employer Sponsored Short-Term Disability Coverage
• Employer Sponsored Life Insurance
• Optional group benefits: AD&D, long-term disability
• Participation in a 401k plan through Empower

Growth & Development:

• Professional development opportunities
• Room for growth within the company

Time Off to Recharge:

• Paid Time Off: 10 vacation days, 5 sick days, 7 paid holidays + 3 floating holidays for ultimate flexibility

Parental Leave:

• All Parents/Caregivers: 6 weeks fully paid
• Birthing Parents: Up to 14 weeks paid

Work Style That Works for You:

• Fully remote and flexible work environment-work from wherever feels right!
• Opportunity to make a meaningful impact in the Autism healthcare space

Use our applicant tracking system Pinpoint to answer the role-specific application questions. These questions were thoughtfully designed to give you more insight into the role and to give us more insight into you. Please write a thoughtful response-a human really reads these.

If you need accommodations during the application process, just let us know-we're happy to help.