Job Details

Web Landscape Strategist - Pharma

Remote

This is a remote US-based role, working Eastern time zone.

Philadelphia, PA, US

Permanent | Pharmaceutical / Bio-tech

A few notes about this role:

• mid-sr level -- a doer, so not too high-level
• MUST have a good amount of pharma in marketing/research
• web trends/web landscape best practices (not social or digital advertising)
• competitive research/intelligence - 2ndary research of other pharma cos and industries that may apply
• some data analysis -- Google Analytics to present data to back up the research
• presentation/reporting skills
• client prefers less agency experience and more in-house (or a mix)
• Pharma industry experience (NOTE: THIS IS NON-NEGOTIABLE) --Digital/Web Strategy/Competitive Intelligence experience (MUST HAVE) --Specific in-house pharma experience as opposed to agency --Experience with data sets, especially competitive intelligence and/or external trends --Understanding of web analytics, Google Analytics --Independent worker and strong collaborator
• -Experience with competitive analysis tools --Excellent communicator

• Competitive web landscape insights gathering and analysis - secondary research
• Gathering, cataloging and analyzing global and country web-related market research
• Regulatory insights gathering, including cataloging of country-level restrictions for web
• Gathering output from CX work as input into commercial web strategy
• Proposal for gathering additional HCP and HCC/patient insights for web
• Additional support for web team, as needed