Job Details

Company Description

Xcel Agency is a leading digital marketing agency that specializes in helping global brands of all sizes increase their online visibility and reach their target audience. We help evolve and transform your data into best-in-class customer journeys that allow you to deepen customer relationships and drive revenue. With a robust team of experienced marketers, Xcel Agency offers a wide range of services to help businesses grow, including email marketing automation, social media marketing, search engine optimization, digital media services, and more. Our email marketing automation services help businesses create personalized and targeted campaigns that engage and convert customers, while its digital media services, including PPC advertising and social media advertising, drive targeted traffic to websites and generate leads and sales. With a focus on innovation, creativity, and results, Xcel Agency is the go-to partner for businesses looking to enhance their digital presence and drive growth.

Job Description

• Interacting with various business user groups for gathering the requirements and translating business needs to technical requirements
• Design and Build HTML emails (custom templates), general email, newsletter design, building responsive HTML emails.
• Building the Lead Score Model to leverage the contacts in the Eloqua database as per the client's requirements.
• Manage email marketing campaigns, implementation of A/B tests and delivery optimization.
• Understanding the campaign objective, campaign plan, and process to provide suggestions in improving the leads.
• Design Forms and landing pages for collecting leads from all sources.
• Creating Custom data objects and monitor the data changes using Custom object record services.
• Creating Dashboards, reporting metrics for all the assets and campaigns.