Job Details

Job Title: Data and Analytics Specialist II
Location: Cambridge, MA 02142 (Hybrid - 2 Days Onsite)
Duration: 06 Months

Core Duties and Responsibilities:
Data management and development of business intelligence reporting.
Ability to absorband logically structure information into analytical deliverables with established frameworks and tools.
Gather requirements, design, and create reports to automate manual processes.
Maintain the translation table for media to determine whether we have contacted or engaged with an individual.
Review publisher data that has been loaded monthly, and maintain publisher status documentation
Leveraging Adobe Analytics to deliver actionable and comprehensive insights.
Measure the impact of paid media on the website and present key findings.
Prepare monthly report on account registrations by the Adobe CID for PHM, and provide recommendations to improve account registrations.
Optimize digital paid media across display, email, paid search, and social.
Extracting paid media data from a variety of sources, manipulating, and analyzing using quantitative and visualization tools.
Responsible for populating omnichannel marketing report that provides holistic view on brands performance.
Review the Media QBR to validate numbers are accurate, and point out discrepancies in insights.

Experience:
3+ years in a business intelligence role
Candidate with prior work experience in digital analytics role is strongly referred
Consulting, analytics, or digital agency background
Experience using industry-standard business intelligence tools to formulate metrics, create data quality management assessments and tools to perform ad hoc data inquiries
High-level attention to detail

Skills:
Preference for a candidate with prior work experience in digital marketing analytics
Experience with the Adobe Marketing Suite or Google Analytics
Expertise with SQL (Snowflake preferred)
Expertise with Business Intelligence tools: Power BI, Tableau, or QlikSense
Knowledge of and proficiency with digital marketing channels outside of website (i.e., social, search, paid media)
Biotech/pharma experience helpful
Strong analytical and quantitative skillset