Job Details

WHO WE ARE:
Founded in 2007, DTI (Diversified Technology, Inc.) is a successful African American owned IT Consulting/Staffing firm based in Chicago's Loop.

WHAT WE DO:
We focus on providing delivery, staffing, and supported services such as enterprise integration/implementations including, but not limited to, CRM, EAM, ERP, PMO, and QA. We service clients in SLED (state/local gov't & education), financial services, fortune, public utility, as well as regularly partnering with Big 4 SI partners.

DTI is currently seeking a results-driven Functional Sales & Marketing Specialist with strong expertise in Salesforce CRM and Digital Marketing for our public utility client. This role bridges the gap between sales and marketing, ensuring technology, processes, and campaigns align to generate measurable revenue growth. The ideal candidate will have hands-on Salesforce experience, digital campaign management skills, and the ability to partner with sales leadership to drive pipeline efficiency and customer engagement.

Must work on our W2
Consultant should expect to travel 20-25% to Columbus, OH or Merrillville, IN.
Work scheduled to begin February 2026

Key Responsibilities
Salesforce & CRM Management

• Configure, customize, and maintain Salesforce workflows, dashboards, and reports to optimize sales operations.
• Ensure accurate and clean customer/prospect data for reporting, forecasting, and campaigns.
• Support integrations with marketing automation tools (Pardot, HubSpot, Marketo) and third-party apps.
• Provide training and support to sales reps on Salesforce best practices.

Digital Marketing & Campaign Execution

• Design and execute multi-channel marketing campaigns (email, social media, paid ads, SEO/SEM, website content).
• Segment audiences, develop personalized messaging, and manage customer journeys.
• Monitor campaign performance, track ROI, and provide actionable insights.
• Coordinate digital content creation, landing pages, and lead generation forms.

Sales & Marketing Alignment

• Partner with sales leadership to align campaigns with revenue goals and target accounts.
• Develop dashboards combining sales and marketing KPIs for executive reporting.
• Support account-based marketing (ABM) strategies to engage high-value accounts.

Customer Engagement & Events

• Coordinate webinars, industry events, and digital launches, ensuring effective promotion and post-event follow-up.
• Collect and analyze customer insights to improve product positioning and digital strategies.

Strategic & Operational Support

• Identify opportunities to automate processes for lead assignment, follow-ups, and reporting.
• Stay current with digital marketing trends and recommend tools/strategies to enhance effectiveness.
• Document workflows and ensure best practices for cross-functional collaboration.

Qualifications

• Bachelor's degree in Marketing, Business, IT, or related field (or equivalent experience).
• 5+ years of experience in sales/marketing operations with Salesforce expertise.
• Proven experience managing Salesforce CRM, building dashboards, and supporting integrations.
• Hands-on experience with digital marketing campaigns and tools (Pardot, Marketing Cloud, HubSpot, Google Analytics, etc.).
• Strong understanding of customer journey mapping and ABM practices.
• Excellent communication, analytical, and project management skills.
• Familiarity with utilities, financial services, or highly regulated industries is a plus.

Compensation & Benefits

• Competitive hourly rate or salary based on experience.
• [Optional: Include benefits package or link, e.g., DTI benefits doc.]
• Opportunity to work with leading enterprise clients and cutting-edge technologies.

Pay rate: $75hr-$120hr depending on experience

Please click on the link below for our company benefits


DTI is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, gender identity, sexual orientation, national origin, ancestry, age, disability, marital status, veteran status, or any other protected characteristic under Illinois state or federal law. All qualified applicants are encouraged to apply, and employment decisions are based solely on merit, qualifications, and business needs.