Job Details

For over five-decades, North Coast Medical (NCM) has established itself as a global leader in the Occupational, Physical and Hand Therapy markets. We design, manufacture and distribute a broad range of industry-leading product lines. NCM's four functional divisions services the needs domestic healthcare providers, consumers, dealers and international distributors. We are still family-owned, and our founders' original core values of providing opportunities for customers and employees alike remain.

Our team of diverse people, unwaveringly committed to excellence in product development, procurement, delivery and customer service. We value the talents and abilities our employees bring to this company and we believe they are an integral part of what makes us competitive and successful. We don't just accept difference - we celebrate it, we support it and we thrive on it for the benefits of our employees, our products and our community. We are proud to be an equal opportunity workplace.

NCM offers:
• Competitive salaries
• Excellent benefits (e.g. Medical / Dental / Vision / Life Insurance, PTO, 401k Match, Employee Assistance Program)
• And the opportunity to work from home

North Coast Medical is looking for a Sr. Amazon Growth & Advertising Manager. This position is remote and will report to the Chief Revenue Officer. See more details below!

Position Summary Overview: This role owns and scales the company's Amazon Seller Central business with full accountability for advertising performance, portfolio growth and profitability. Responsible for Amazon PPC strategy and execution, conversion optimization, merchandising and performance reporting across approximately 100 SKUs and 25 structured meta-groups. Responsible for building scalable systems for campaign management, testing, reporting, and retail readiness while partnering cross-functionally to ensure advertising demand, inventory, and merchandising remain aligned.
Hours: Full Time, Exempt
Compensation: $110,000-$120,000 + Bonus

Essential Functions and Position Responsibilities:

Amazon Advertising & Portfolio Ownership
• Own strategy, execution and performance for Sponsored Products, Brands, and Display
• Build and manage scalable campaign structures across a multi-SKU portfolio (e.g., segmentation by product family, match type, and intent)
• Set and manage budgets, bids, keyword and product targeting, and negative keyword routines
• Optimize performance using TACoS, ACoS, ROAS, contribution margin, and price discipline
• Establish SKU-level and portfolio-level investment rules to balance growth between hero and long-tail products
• Execute structured testing programs including keyword expansion, product targeting, competitor conquesting, and creative-driven testing
• Maintain a disciplined weekly optimization cadence and quarterly growth roadmap

Portfolio, Conversation & Retail Readiness
• Prioritize spend and optimization across approximately 100 SKUs and 25 meta-groups using tiered performance models
• Maintain SKU- and Meta-Group-level performance views to identify growth opportunities, under-performance, and efficiency gaps
• Improve conversion performance through optimization of:
o Titles, bullets, descriptions and SEO
o Images and creative testing
o A+ Content and Brand Store merchandising
• Monitor and improve click through rate (CTR), unit session %, and conversion rate (CVR)
• Ensure listings and content remain retail-ready to support advertising effectiveness

Amazon Store & Merchandising Strategy
• Maintain and optimize the Amazon Store across approximately 25 item meta groups
• Improve navigation, cross-sell, and funnel performance through merchandising enhancements
• Coordinate content and promotional initiatives across meta groups to support discoverability and conversion
• Monitor store traffic and conversion trends to guide optimization priorities

Promotions, Pricing & Channel Discipline
• Develop and manage a disciplined promotional calendar (coupons, deals, seasonal promotions, subscribe-and-save where applicable)
• Monitor retail price integrity and marketplace fluctuations to protect brand positioning and minimize price disruption
• Support leadership strategy to maintain channel control and a clean seller landscape (e.g., monitoring third-party seller activity and reporting issues as needed)

Performance Analytics & Reporting
• Own weekly and monthly reporting for revenue, traffic, conversion, and advertising performance
• Develop dashboards and structured insights for leadership that drive decision-making and accountability
• Identify competitive threats, category trends, and growth opportunities
• Provide clear, actionable recommendations to leadership

Account Health & Risk Management
• Monitor listing health, account health, suppression risk, and customer experience indicators
• Coordinate issue resolution with internal stakeholders and Amazon support when required
• Proactively mitigate risk to minimize disruptions and protect sales continuity

Cross-Functional Collaboration
Creative Marketing Team
• Define, request and prioritize Amazon creative needs; Creating Marketing will execute the layout and graphic production
Business Intelligence & Data Analysis
• Define reporting, KPI's and analytical frameworks
Purchasing & Operations
• Align forecasting, inventory, and buying plans with advertising, promotions and launches
Leadership
• Deliver performance insights and recommendations to ensure Amazon growth aligns with revenue, margin, and brand objectives

First 90 Days Expectations
• Audit existing campaign structures and performance
• Identify and eliminate wasted spend
• Establish SKU-level investment priorities and efficiency guardrails
• Deliver a clear advertising and growth roadmap to leadership

Position Requirements and Qualifications:
• Bachelor's degree in Marketing, Business, Communications, or related field
• Demonstrated ownership of Amazon advertising results end-to-end
• Strong understanding of contribution margin, Amazon fees, and profitability tradeoffs
• Experience with Brand Registry, A+ Content, and Brand Store management
• Experience improving performance through Store merchandising and portfolio strategy
• Familiarity with Amazon tools such as Helium 10, Jungle Scout, Data Dive, or similar
• Experience monitoring price integrity and unauthorized seller activity
• Experience with Amazon Attribution
• Experience operating in a controlled brand environment
• This role is not intended for entry-level or training candidates

Physical Requirements and Work Environment:
• This position is primarily remote, but may require travel to the Corporate Office when and if required for certain job functions
• Ability to travel to events, tradeshows, customer and vendor visits when required
• Work involves sedentary to light work in a home office setting. There is a frequent need to stand, stoop, walk, sit, lift light objects (up to 10 pounds), and perform other similar actions during the workday.
• Frequent speaking, listening, using a headset, sitting, use of hands/fingers across keyboard or mouse, and extended periods of time working at a computer
• High speed internet connection with full video conferencing capacity and bandwidth for VPN access