Job Details

Company Overview

Trovata is the first enterprise platform to automate cash management for finance and treasury operations. We're at the forefront of a new wave of modern fintech systems leveraging open banking (direct bank APIs) to help with key business challenges that every company faces: managing and forecasting cash flows. Trovata has reinvented an entirely new user experience built natively in the cloud as a true big data platform and built natively on wholesale banking APIs.

The company was founded by a longtime Controller-CFO with a vision for a better way and engineered by an experienced team from Capital One. We're fortunate to be financially backed by a syndicate of banks, including J.P. Morgan, Wells Fargo, and Capital One.

About the role

The Demand Generation Marketing Manager will own a critical portfolio of marketing programs that drive Trovata's pipeline, brand presence, and market credibility. This role centers on full ownership of in-person events while also leading key initiatives across awards, review sites, and brand experience, and supporting the webinar program in partnership with its program owner. You'll drive strategy, logistics, content execution, and post-event analysis across your owned programs, working closely with leaders across Sales, Content, Product Marketing, and Marketing Operations to deliver measurable impact.

This is a high-visibility, high-ownership role suited for a marketer who is equal parts creative, operational, and data-driven. The ideal candidate is an exceptional communicator and project manager who thrives in fast-paced environments and is comfortable representing the brand with partners, vendors, and executives.

Compensation 100k - 130k OTE

What you'll do:

In-Person Events Ownership

• Own all budget and strategy planning, logistics, vendor coordination, internal alignment, and onsite execution for Trovata's in-person events and conferences.
• Create and modify slides, abstracts, and session materials in partnership with the Sr. Content Marketing Manager (they set direction; you execute and refine).
• Manage event calendars, run-of-show materials, staffing prep, and follow-up workflows with Sales.
• Build compelling event narratives with partners, SMEs, and leadership.
• Project manage and collaborate with other program leads on promotion, registration, attendance, follow-up, and pipeline attribution.

• Align with the program owner on quarterly strategy and webinar cadence.
• Support operational execution including technical setup, speaker coordination, slide creation, abstract drafting, and follow-up workflows.
• Partner with the Sr. Content Marketing Manager on content direction while owning the creation of slides, run-of-show, and production assets.

• Own Trovata's annual awards strategy and execution.
• Draft clear, compelling submissions highlighting innovation, customer success, and product differentiation.
• Manage timelines, deliverables, and cross-functional inputs.

• Fully own the strategy and upkeep of Trovata's presence on G2 and Capterra.
• Run periodic review-generation campaigns with existing customers and partners.
• Manage quarterly refreshes of profiles, ensuring positioning, screenshots, and messaging remain up to date.
• Monitor sentiment, competitor movements, and category trends to share crossfunctionally.

• Manage swag requests and inventory for prospects, customers, partners, employees, and events.
• Collaborate with the Sr. Brand & Marketing Designer to develop creative, on-brand merchandise and kits that enhance the Trovata experience.
• Ensure all swag maintains brand consistency, quality, and timely delivery.

• Monitor performance of all owned programs and evaluate ROI against budget, goals, and qualified pipeline contribution.
• Provide post-event insights and data-backed recommendations that inform next year's event and program roadmap, including what should be expanded, improved, or deprioritized.
• Collaborate with the Sr. Marketing Operations Manager on attribution, reporting, and dashboard support to ensure clean data and dependable performance tracking of owned programs.

• 4+ years in B2B SaaS marketing, with focus on demand generation and/or field marketing; experience in Fintech a plus
• 3+ years of hands-on ownership of tradeshows or live events, encompassing booth presence and speaking engagement coordination
• High level of proficiency with Salesforce, HubSpot, Zoom Webinars, and basic reporting/dashboards
• Highly organized project manager capable of running multiple programs simultaneously
• Confident communicator comfortable working with executives, partners, vendors, and customers
• Skilled in writing and creating polished presentation materials
• Experience managing contractors or agencies, program spend
• Highly organized, detail-oriented, and comfortable owning deadlines independently
• Data-driven mindset with experience optimizing campaigns to pipeline KPIs, evaluating ROI

• Remote-first/flexible work environment
• Flexible PTO
• Paid Parental Leave
• Health, Dental & Vision Insurance with premiums covered by Trovata (99% for Employees and 75% for Dependents)
• Flexible Spending Accounts (Health & Dependent Care)
• Life and Long-Term Disability Insurance paid for by Trovata
• 401k Plan
• Equity
• Home Office Setup upon hire, including Macbook, Monitors, Adjustable Desk, Ergonomic chair, adaptors, and accessories
• Phone & Internet Stipend