Job Details

Role Overview

The SVP of Sales will lead the Key Account team and broker network to deliver profitable growth across national and regional retailers. This role will focus on building strong customer partnerships, driving category leadership, and executing joint business plans that align with Little Leaf Farms' strategic priorities. The ideal candidate brings broad retailer experience with existing Produce Industry relationships to the role with deep knowledge of the national scope of grocery retailers, including Kroger, HEB, Aldi, Meijer, and Publix, and thrives in a fast-paced, growth-stage environment.

Core Responsibilities:

Sales Leadership

• Lead and coach Key Account Directors to achieve annual revenue, distribution, and profitability targets.
• Build and maintain top-to-top relationships with major grocery retailers and broker partners.
• Oversee joint business planning, product line reviews, and promotional execution with priority accounts.
• Ensure consistent forecasting, order fulfillment, and deduction management across all accounts

Strategic Growth

• Translate CRO's revenue strategy into actionable account plans and broker objectives.
• Drive expansion across conventional grocery, club, and specialty channels with disciplined cost-to-serve guardrails.
• Identify and pursue new customer opportunities to accelerate national growth.

Category & Trade Management

• Partner with Category Management and Marketing to deliver compelling category stories and shopper insights.
• Monitor trade spend effectiveness and enforce pre/post-event ROI reviews.
• Support pricing architecture and pack size strategies to optimize mix and margin.

Cross-Functional Collaboration

• Work closely with Operations, Finance, Growing, Sales Operations and Marketing to align demand with supply and ensure flawless execution.
• Provide market-level insights to inform production planning and innovation roadmaps.

Team Development

• Build a high-performing sales team with clear roles, accountability, and development plans in support of a future national sales model footprint.
• Foster a culture of transparency, collaboration, and continuous improvement.

Requirements

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 10+ years of progressive sales leadership experience in fresh/perishable or consumer packaged goods categories.
• Proven success managing national and regional grocery accounts; Kroger or Publix experience strongly preferred.
• Expertise in broker management and syndicated data tools.
• Strong financial acumen and ability to manage P&L components.
• Exceptional communication, negotiation, and relationship-building skills.

Preferred Skills

• Customer Relationship Building and Management
• Category Management
• Strategic Planning
• Leadership & Coaching
• Microsoft Office and Teams proficiency

What Success Looks Like

• Revenue growth aligned with company goals.
• Distribution gains at priority retailers.
• High-performing, engaged Key Account team.
• Best-in-class service levels and execution across all accounts.

Location: Open to major markets on the East Coast & Mid-West with regular travel to customers, brokers, and trade events (up to 60% travel)

Reports to: Chief Revenue Officer

Direct Reports: Key Account Directors and Broker Management Team