Job Details

Overview

As the Media Director for Blue541, you will bring strong analytical skills and dedication to the role. You will work closely with account executives and directly with clients to develop effective and efficient media campaigns. The Media Director will oversee both digital and traditional media planning and buying, playing a crucial role in enhancing our clients' overall comprehensive marketing campaigns.

Responsibilities

• Create digital and traditional media campaigns for current clients.
• Collaborate with management and account executives on campaign strategy.
• Negotiate ad placement rates with media partners.
• Execute media placements with chosen media partners.
• Optimize media plans for maximum efficiency and impact.
• Provide guidance on best practices and optimizations.
• Deliver necessary traffic to media partners.
• Assist in crafting media recommendations for new client pitches.
• Incorporate feedback and make necessary adjustments as needed.
• Work in conjunction with accounting to ensure timely and accurate monthly billing.
• Provide weekly/monthly reporting on the performance of digital campaigns.

Qualifications

• Bachelor's degree in communications, marketing, business, or a related field, or equivalent professional experience.
• A portfolio showcasing extensive media planning and buying experience in successful marketing campaigns.
• Google Ads Certified.
• GA4 Experience.
• Proficiency in Microsoft Office programs (Word, Excel, etc.).
• Strong focus on accuracy and attention to detail.
• Experience with both digital and traditional media.
• Proven experience handling monthly billing processes.
• Excellent time management and organizational skills.

Benefits

• 401(k)
• 401(k) matching
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Experience Level

Media: 3 years (Required)

Licenses / Certifications

Google Ads Certification (Preferred)

Employment Type

Full-time

Seniority Level

Mid-Senior level

Job Function

Marketing and Sales

Industries

Advertising Services